Why Businesses Need SEO Services London?
Businesses these days understand the importance of having a strong online presence in this highly competitive business environment to remain relevant and grow. There are a number of ways to get traffic online such as organic traffic from search engines, traffic from PPC ads, traffic from social media and traffic from other advertising networks among others.
Among various traffic sources, organic traffic from search engines remains the most effective form of traffic for many businesses. However, getting organic traffic from search engines such as Google is not easy as there is a lot of competition. There are over 250 million websites online and this number is fast growing. This is why experts recommend hiring the services of an experienced and reputable SEO agency to gain higher ranks in the search engines for targeted keywords.
If you run a business and still have doubts on the effectiveness of SEO, here are some of the key benefits of investing in SEO.
Did you know that more than 75% of users go straight to the organic results and do not click on the Google Adwords ads? Also, organic results have a higher conversion rate at 15% as compared to the 7% conversion rate for Google Adwords.
SEO is also much more effective as compared to traditional advertising such as magazines, TV and other media where there is no way to show ads only to those truly interested in your products and services. On the other hand, users on search engines are already searching for products and services which mean that the traffic from search engines is highly targeted.
While SEO does take time to deliver results, it offers the best ROI as compared to various other marketing channels.
While it is true that SEO is not as instantaneous as PPC ads, it does have the advantage of delivering high quality traffic for a long time to come. When your website ranks for a particular set of keywords related to your business, you can rest assured that your website will keep ranking high for those keywords if you keep investing in high quality SEO. On the other hand, you need to pay every time you want traffic from PPC or other advertising networks.
Search Engines Have Huge Market Share
It is estimated that more than 90% of consumers search online before spending money on products and services. While it is true that social media has emerged as a big source of traffic but the fact remains that most people use search engines to find information when they want to make a buying decision. In simple terms, businesses can ignore search engines only at their own peril.
Your Competition Is Doing It
Do you know people who do not use search engines to find information? There are some who do not use computers but most people who are connected to Internet often use search engines to find information about various products and services. Keep in mind that if you are not investing in search engine optimization, your competitors are and they are gaining more customers by ranking higher in search engines..
These are some of the major advantages of investing in search engine optimization for businesses.
While there is no dearth of agencies offering SEO services London, it is important to choose an agency that is known to be reputable and has delivered great results for its clients over the years.
One such agency offering high quality SEO services London is Basmark.com.
They are part of the Effective Business Growth group and have been offering their SEO services since 2012. They are specialists in lead generation and have helped a number of clients with their SEO services London.
If you have been looking for a SEO agency that has consistently delivered great results for its clients, Basmark.com is the right choice for you.